May 2017

The power of the brand: Silent Pool Distillers

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May 26, 2017

Yesterday we attended an inspirational talk by Ian McCullagh, Founding Partner at Silent Pool Distillers, makers of Silent Pool Gin. His theme was the wisdom of investment in the brand and its benefits. Silent Pool have invested heavily in brand and packaging design and this has meant that in a nutshell word has spread about the product and buyers…

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