January 2018

Corporate versus brand identity

https://thetangent.co.uk/wp-content/uploads/2018/01/corporate-logos-09.jpg 560 373 Tangent Tangent https://thetangent.co.uk/wp-content/uploads/2018/01/corporate-logos-09.jpg January 30, 2018 March 18, 2019

January 30, 2018

Some time ago I took a stroll down Guildford High Street and photographed a cross section of the logos on the shop fronts. Because Guildford High Street has some of the highest rents in the UK most of the shops are let to upmarket brands. Here are a few examples of the logos I saw:…

“If you make things that move, DEMO is the festival for you”: Take your last chance to submit to the world’s largest motion festival June 29, 2022
The one of a kind motion festival has extended its deadline for entries. Here a group of its previous exhibitors tell us the impact it had on their careers.
Lucy Bourton
What makes a good client relationship? Respect trumps creative freedom for leading agencies June 29, 2022
A new study from Aufi surveys over 50 studios – including Koto, DesignStudio and Manual – to find out how they measure successful creative work today.
Liz Gorny
Recreating supermarket essentials with embroidery, Dagmar Stap counters mass production with craftsmanship June 29, 2022
Often getting lost in TV series and loving trashy magazine aesthetics, the Groningen-based artist also sews pop culture references into her tactile work.
Olivia Hingley
Mak Kai Hang’s darkly minimalist works are designed to make you think June 29, 2022
From an identity for Chinese publisher Sandu to a typographic convenience store for deTour; Mak Kai Hang fills us in on five years helming his eponymous design studio.
Liz Gorny
“It’s a first”: this Dinamo tool lets designers and novices customise, rename and download its fonts for free June 28, 2022
Using a tool resembling “an early 2000s Nokia mobile phone”, it is now easy for non-designers to punch in preferences and download their own personalised Dinamo font.
Liz Gorny
Working Class Creatives Database is disrupting an inaccessible, London-centric industry June 28, 2022
Whether infiltrating academic spaces or supporting alienated students, the platform is bolstering working class voices. Its founder and creative director tell us more.
It's Nice That
Organic in style, wacky by nature: discover Joe Taylor’s brilliant animated illustrations June 28, 2022
Inspired by the Far Side comics and Aardman studio’s early experimental works, the Berlin-based animator and illustrator has a penchant for character development.
Olivia Hingley
“Music brings us together”: the two friends behind Menslies discuss club design, type and collaboration June 28, 2022
Some might steer clear, while others might thrive; designer Haojun Pan and illustrator Yenk reveal what it’s really like working with your closest pal.
Ayla Angelos
Freedom Grams is a powerful packaging project raising awareness about mass cannabis incarceration June 27, 2022
This open-source cannabis brand uses generative type to advertise the exact grams people were incarcerated for – including 8.7, 3.5 and 0.3 grams.
Liz Gorny
The Big Issue refresh refashions the brand’s “most recognisable asset” – the Big Issue brick June 27, 2022
Bringing fresh depth to Matt Willey’s 2021 type for the brand, JKR stresses the Big Issue’s dimensionality as more than just a magazine.
Liz Gorny

Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.

error: Content is protected !!