January 2018

Corporate versus brand identity

https://thetangent.co.uk/wp-content/uploads/2018/01/corporate-logos-09.jpg 560 373 Tangent Tangent https://thetangent.co.uk/wp-content/uploads/2018/01/corporate-logos-09.jpg January 30, 2018 March 18, 2019

January 30, 2018

Some time ago I took a stroll down Guildford High Street and photographed a cross section of the logos on the shop fronts. Because Guildford High Street has some of the highest rents in the UK most of the shops are let to upmarket brands. Here are a few examples of the logos I saw:…

Edel Rodriguez on creating his signature simple yet striking magazine covers for all people, not the select few October 15, 2021
Edel Rodriguez charts his epic journey for us from student painter to creating satirical depictions of notorious world leaders for publications like Time and The New Yorker.
It's Nice That
Dave Eggers’ new novel hosts an experiment into the possibilities of the book cover October 15, 2021
Don’t judge a book by its cover – unless that book has 32 different covers, and they’re all really nice.
Dalia Al-Dujaili
D&AD Shift with Google shows why you shouldn’t need a degree to enter the creative industries October 15, 2021
The intensive night school programme hopes to provide opportunities for underrepresented creatives who didn’t attend university.
Dalia Al-Dujaili
Pentagram’s Jody Hudson-Powell and Luke Powell use “the building blocks of life” to rebrand Oxford Ionics October 15, 2021
The brothers came together to deliver a simple and unfussy identity for a mind-boggling scientific tech company that creates high-performance quantum computers. (Disclaimer: Don’t worry, this is a branding story. You won’t need a degree in quantum physics.)
Dalia Al-Dujaili
Han Gao’s packaging design for Yours Truly is “like sitting in a Zen garden with a peaceful mindset” October 15, 2021
The designer’s minimal aesthetic for the female-focused traditional Chinese medicine brand defies packaging trends in favour of a pared-back approach.
Lucy Bourton
Anton Koovit’s UCity Pro is a typeface for the future, found in 1970 Lancia Stratos Zero October 15, 2021
Published by Fatype Type Foundry, of which Anton is one half of alongside Swiss type designer Yassin Baggar, UCity Pro interrogates the modern significance of geometric typefaces in relation to its predecessors.
Harry Bennett
“I’m always on the verge of creating something”: Lakin Ogunbanwo on his vibrant and prop-heavy photography October 15, 2021
Through explicitly stark and performative image-making, the Nigerian artist strives to document his hometown of Lagos.
Ayla Angelos
Jobs of the week from Freddie’s Flowers, BIG and Studio Hansa! October 15, 2021
Our weekly round-up of jobs posted on our sister site If You Could Jobs.
It's Nice That
Brotherston.tv creates a “silly little film” with Belong Communications to make Channel 4’s new hybrid work environment less daunting October 14, 2021
The London-based production company wanted to help Channel 4 welcome its 50/50 manifesto, allowing employees the flexibility to work either from home or the office through a reassuring animation.
Dalia Al-Dujaili
Snøhetta creates a visual identity with a spin for a Norwegian museum foundation October 14, 2021
It was a welcome creative challenge for the Oslo-based agency to create an entirely new unifying brand for a collection of 12 very different museums, newly brought together under the name Viti.
Dalia Al-Dujaili

Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.

error: Content is protected !!