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    January 2018

    London's leading Branding Agency, Tangent, specializes in graphic and commercial interior design. As creative consultants we work throughout London, Cardiff, Swansea the UK and Europe.

    Corporate versus brand identity

    560 373 Tangent

    Some time ago I took a stroll down Guildford High Street and photographed a cross section of the logos on the shop fronts. Because Guildford High Street has some of the highest rents in the UK most of the shops are let to upmarket brands. Here are a few examples of the logos I saw:…

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