We have worked on several direct mail campaigns to promote Supply Direct to the NHS and schools. Supply Direct run a web based menu planning and budgeting service, together with catering supplies for large organisations. Several brochures, leaflets, folders and envelopes were written, designed and produced. This has proved very effective employed together with a telesales campaign.
Supply Direct Schools Catering brings fresh new thinking to the challenge of planning, preparing and delivering high quality food for young people at realistic prices. As a result they go far beyond ensuring that their menus are appealing, healthy and nutritionally balanced. Supply Direct are proactive in encouraging critical young customers to regard an enjoyable meal with friends as an essential part of their school or college day.
The challenges and legislatory targets are different for schools catering. Our job here was to communicate how Supply Direct have the capability to deal with this in a fresh and appropriate way. We employed close-ups of raw ingredients plus clean typography.