Human Assets is a team of business psychologists. They help organisations choose, develop and engage the winning talent they need for maximum commercial success.
The brief was to develop a corporate brochure for Human Assets Ltd. While working on the brochure when it became clear that a stronger, more contemporary corporate logo was needed. We worked through various solutions together before concluding that a more assertive development of their existing identity would be the best solution. This ensures a continuity of image for their existing audiences.
To communicate their approach we primarily employed diagrams and text with a minimum of photography. The brochure has a pocket for extra materila and is matt laminated to make it more robust.