Website design
Cardiff's leading Branding Agency, Tangent, specializes in graphic and commercial interior design. As creative consultants we work throughout London, south Wales and Europe.

The brief

CoolGear is a brand new air conditioning design, supply and fitting company in London and is owned by one of our long term clients. Their professional engineers can provide the design, maintenance and breakdown requirements for all air conditioning and heating systems.

We were asked to design the brand identity and create a website to promote the service.


We worked on the marketing, naming and design of the brand over six months. We also wrote and designed the website. The ethos behind the site is one of simplicity and elegance. It is also very benefit focussed, so we emphasise the client industries served and how customer issues can be resolved rather than featuring the technology. It is a WordPress based website. We completed basic SEO so the site appears on the first page of Google for relevant searches.

We also host the site on our server, handle the domain name and provide email services.


We were briefed on 10th July 2016 and the website was launched on 9th December 2016.


We monitor communications on an ongoing basis for CoolGear. Requests for costs and information are received regularly.

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