Yesterday we attended an inspirational talk by Ian McCullagh, Founding Partner at Silent Pool Distillers, makers of Silent Pool Gin. His theme was the wisdom of investment in the brand and its benefits.
Silent Pool have invested heavily in brand and packaging design and this has meant that in a nutshell word has spread about the product and buyers from the big players are on the phone placing orders. Their investment has meant that the have very quickly moved to being positioned as a premium brand and means that they can sell on quality not price. This is very valuable in negotiations with hard nosed buyers.
Take a look at this video for a taste:
We wish them well.