Tangent and PRDP developed and are delivering the fresh, vibrant new look for Pizza Time UK, as the brand expands and franchise growth accelerates across the UK.
They designed the concept for the flagship Pizza Time outlet opening in Bordon, Hants in 2011 and are credited with contributing to the success of the model as it has grown, adding a further eight outlets by mid 2018 and raising the brand to prominence.
With plans to accelerate expansion across the UK, it was to Tangent and PRDP that Pizza Time UK once again turned for their expert help. This resulted in the opening of store #10 in Andover, Hants in December 2018, #11 in Portsmouth in March 2019 and the scheduled opening of store #12 in Burnley, Lancs in July 2019.
Business model
Pizza Time outlets place themselves at the heart of their community and present a bright, crisp welcoming storefront on the neighbourhood high street. The brand offers a high-quality pizza product range as both a take-out and a delivered service. Additional marketing includes leaflet mail-drops and an innovative new social media presence. State-of-the-art electronic ordering systems improve service & delivery throughout, whilst food preparation and production processes that serve up the high quality Pizza Time offer remain largely unchanged at their traditional best.
With minimal glazing frames on full height windows, light coloured, high quality materials and very high levels of illumination in the front of house, passers by are afforded excellent visual access into the store with minimal separation between the interior and exterior.
25% saving on investment
On all three projects, the design team provided an end-to-end management and implementation service, from initial planning applications to store opening. This included procurement of the fitting out and equipment, ensuring full value for the client’s investment.
Additionally, on Portsmouth, a totally new procurement system was developed which achieved proven savings in excess of 25% when compared with traditional competitive tendering systems on the building and fitting out work.