adding value through brand transformation

A branding agency working in London, Cardiff & across Europe

Tangent Partnership Ltd is an award winning design and branding agency working in London, Cardiff, Swansea and across Europe. The company was founded in 2000 by two designers who together have over 40 years’ industry experience.

Branding Agency, Tangent
Branding Agency, Tangent

We are an effective and creative branding agency and identity experts who offer a broad range of design services including branding, corporate identity and brand identity consultancy. This extends to cutting-edge graphic design for brochures, leaflets, direct mail, web design, exhibition stand design and point of sale / purchase material. We also offer commercial and retail interior design for all markets, including hotels and restaurants.

Our digital design offer includes web design services, ecommerce, social media, digital marketing strategy, interactive, mobile, hosting, permission based email marketing and email. Questions about brand identity, or any aspect of design and marketing? We can help with the answers. We do not charge for an initial consultation plus written proposals giving advice, direction and costings.

Branding Agency, Tangent
Differentiation is key


We believe that there are no hard and fast rules for successful design. Instead, we pursue what is effective – working within the coherent environmental policy that underpins all our activity.

Our creative process first involves identifying the key features of the design problem, then brainstorming and developing original solutions through lateral thinking.

We – like you – are results-driven and, as your branding agency, move quickly from the moment we are briefed to propose customised strategies devised to achieve your goals.

Keeping ahead of the curve


It’s no secret that the spend on traditional media has all but evaporated.

So how do you optimise your spend and ROI when faced with websites, SEO, Twitter, Facebook, Instagram, Linkedin, newsfeeds… the list goes on? We can guide you through the labyrinth and measure the results for you.

That said, direct mail is having a comeback due to its relative rarity. Food for thought.

It starts with the food

Hospitality interior design

Design is an immensely powerful marketing tool. If your business is already delivering quality, value and service, good design can add to the equation. It can put distance between you and your competition. It will communicate your values to your customers and staff. In short, it will add value to your proposition.

Having learned that often the best concepts originate within our client organisations, we work with them to realise their ideas, by introducing our combination of innovation, creativity and experience into the project team, ensuring a successful outcome.

Generating a Unique Brand Identity: Effective Branding Agency Strategies

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